Showing posts with label google. Show all posts
Showing posts with label google. Show all posts

Tuesday, January 22, 2008

The power of crowds: wis.dm

It seems to me that there are more social networks than users. It's a joke, of course, but it's also partially true.
Indeed, each social network specializes on some kind of "environment". I am a passionate product manager with a focus on online communications, I like sailing and windsurfing, and I love torturing my family and neighbors with my clarinet.
That means that I belong to three environments, to the least:
  • Online techno geeks and community passionates
  • Sailing
  • Classical music
For each of these environment, I feel I belong to a network. It'l like the "networks" of Facebook, or the "communities" of Orkut, or the "tags" of Spock. Sometimes people (elements of the network) overlap, sometimes they don't. But they are, and will be, mostly the same elements. It's just a collection of people I won't improve my relationship with by using the social networking tool.

But then, how can I socialize with people that share an interest in common with me? How can I do this without pretending to add people to my network in the hope that he or she will be a good "network element" to be friend with?

The wise answer is: ask.
In wis.dm you ask lots of questions. People ask lots of personal, political, religious questions.
Everybody has an opinion, you have to answer a simple "yes" or "no". It is addicting.
You can make a choice by asking the crowds, they will give you the results: like flocks protect themselves from predators using their collective behavior, we humans can use our common knowledge to empower our own decisions with the power of wisdom of crowds.

Moreover, the magic that's under the hood of wis.dm computes an affinity score. People who think alike are matched and grouped. Clusters and "sub-flocks" form, and new groups with a strong cohesion on certain topics arise.

It's like the principle of cross-selling, isn't it?
What a pleasure for a marketing manager, all these profiles available... Even Google, with its immense archive of personal taster would be interested in this kind of data...

Thursday, November 15, 2007

Google Android Developer Challenge not for Italians

You know the news about Android, don't you?
Check the android developers blog
We're really looking forward to seeing all the amazing applications that developers will create on an open mobile phone platform. In fact, you may even want to enter your application into the Android Developer Challenge -- a USD$10 million challenge sponsored by Google to support and recognize developers who build great applications for the Android platform

Nice, I want to participate. Because Italians do it better.

Yes, Italians do it better, and the original way. When there is a competition on innovative products, we are able to cut ourselves out in a sweep. The ADC FAQ page states that:
The Android Developer Challenge is open to individuals, teams of individuals, and business entities. While we seek to make the Challenge open worldwide, we cannot open the Challenge to residents of Cuba, Iran, Syria, North Korea, Sudan, and Myanmar (Burma) because of U.S. laws. In addition, the Challenge is not open to residents of Italy or Quebec because of local restrictions.


Local restrictions for challenges and prizes are mainly bureaucratic:
  • Register your prize challenge to three public administrations. You've to fill up a separate form for each one
  • You need a notary. Well, in Italy you needed a notary even to sell your bike, recently this procedure has been simplified.
  • Just to let you know, prize challenges cannot damage Italian government's monopoly on ability games and gambling.
  • Last but not least: you need to give a cautionary 20% of total prizes to Italy's government. It's called "to bail out", it translates "I do not trust you've got that much", doesn't it?

More information on this thread

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Thursday, March 08, 2007

Click to call drives the automotive innovation

What's better than calling the Restaurant nearest you've booked a table for two to tell them you're a bit late, while still driving on the highway heading to the restaurant?

Google partners with BMW and together they release a really innovative application:

[..] users in Germany can send a business listing found on Google Maps Deutschland directly to cars enabled with the BMW Assist service. Drivers can then set it as the destination for the in-car navigation system, or they can call the business from within the car. No more having to write down the address and re-enter it in the car -- now you can just click and drive!


Check the whole news here:

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