L'espresso praises Sitòfono

L'espresso, the weekly newsmagazine leader in Italy talks about Sitofono and its value proposition for all the activities that have a point of presence on the Internet.

Sitofono is like a doorbell for your site. If the metaphore "website" = "shop/studio" is true, Sitofono is your first voice contact, that is to say the second thing you look at after reading the bronze plate.

Luca said:

(Free translation)
At present, we are focusing on the Italian market, but we've already planned the expansion towards Europe and North America, i.e. countries where the usage and the success of VoIP technologies is really relevant.

(Source, Italian)
Attualmente ci concentriamo sul mercato nazionale, ma stiamo già pianificando il lancio nel resto d’Europa e in Nord America, Paesi dove l’utilizzo e il successo delle tecnologie basate sul Voice over ip è davvero molto importante.

That is to say: stay tuned :)


Technorati Tags: cernio, sitofono, Luca Filigheddu,

Innovation Resistance (Part Three)

Following the previous posts a bout Innovation resistance Part One and Part two, here is the third and last part.

As I already said, resistance to any form of change is a natural reaction. I tried to classify the first three forms in this "post trilogy", here is the last and more general one.

The third form of innovation resistance is the lifestyle lock-in.
When we propose innovation, we are always replacing or modifying someone's habits and way of thinking. We are removing the safe harbors of being acquainted, accustomed to this or that behaviour.
When we find someone that has made the first step to change (the so-called early adopter), he/she finds often stuck in a dilemma: "if everything has been working fine so far, why do I have to change?". People go back to their habits at the first "serious" difficulty. What's never clear is how to quantify the "serious" value. People tend to change lifestyle only if they see that there is a net advantage in changing.
Example. The video recorder allows timeshifting, so that you are not put into slavery by TV schedules: how many times you hear people saying "Sorry, today I can't go out because I have to watch the latest XYZ episode"? The timeshifting "feature" came up only after some early adopter put it in practice, in real life. Word of mouth did the rest.


Technorati Tags: cernio, innovation, marketing,

Innovation resistance (Part Two)

In a previous post I started talking about Innovation resistance (part One). In this post I presented the first (and the most common) type of resistance, which comes in the form of "Truth" by Conventional Wisdom.

The second form is the lack of necessity.
One of the most common sentences is "640 k ought to be enough for anyone". Even if it's a false Bill Gates Quote, it resembles the main idea of being satisfied with the things you already have.
Do you remember people speaking like:
- "Why do I have to bring a telephone with myself? I don't need it. If I cannot be reached right now, I'll be available at home, or at work."
- "I don't want to spend 400$ for a GPS navigator: my tourist guide and driving map are enough, for 7$ each. Anyway, I never get lost." :))

The Lack of necessity is a form of "luddism", that is to say we are skeptical about the fact that we may need something new.

An "old" story about a fisherman and a businessman describes the situation in which we find a typical "resistance" from lack of necessity. It's worth a read: even if you disagree either with the fisherman or the businessman, you've got the hint to think about it...

[Continues...]

Technorati Tags: cernio, innovation, marketing,