Wednesday, March 21, 2007

Sitofono, as easy as it gets

As you already know, Sitofono is the Definitive Click 2 Call:
[Sitofono] is the easiest click-to-call service ever that any web site, professional, blog, e-commerce portal and so on can easily use to be called for FREE from their customers/website visitors.

Well, we've released an improved version, check out the main features below.

What's more in this release?

We've been working hard on several aspects: we've improved the user experience, we've extended browser support, and we've made it more accessible for the visually impaired .

Moreover, you can now put your visitor's phone number directly on the URL. This allows you to build new contact interfaces, doing something like this (I trust you can do much better :) ):
Your number:

Sitofono helpdesk hacking

Sitofono is a truly flexible service. It is web-based, and it is easily mashable with other services and applications.
For example, you can build a very personalized and interactive mass mailing newsletter, so that your users can contact you without even worrying of dialing their numbers. Just imagine that I own a fishing motel and I want to reward those old customers that bring a new customer. I can send an e-mail like this:

Dear %%NAME%% %%SURNAME%%,
we are happy to inform you that you have been entitled to a free weekend in our Baits Hotel! All you need to do is call us and book two rooms for the desired period. One room is free!

Kind Regards,
Mrs. A. Perkins
Baits Hotel Booking service

%%NAME%%, %%SURNAME%% and %%PHONE_NUMBER%% are filled with real values from my customer database (a simple spreadsheet)

Sitofono frequent callers

And, what about having a "top customer" addressbook at hand?
Just build a list of html links with your sitofono address and the phone number of your top customers, then click on the desired name and Sitofono will put your customer in contact with you: your customer will hear the introductory message from Sitofono and in few seconds he/she gets connected to your line.

That is to say, something like this:
Abbeynet main line
Abbeyphone helpdesk

The trick, unveiled

The correct syntax for this trick is this:


Comments and improvements

We never stop working on our products, so please drop me a line if you have any suggestions about improvements or new features you'd like to see in Sitofono, I'll be happy to discuss on it with you

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Monday, March 12, 2007

We're Pulver100!

As Luca announced today, Abbeynet, the company I work for, has been awarded with the presence on the Pulver 100 listing 2007

The Pulver 100 is the first and foremost listing of privately held growth companies that represent the future of IP communications. Originally introduced in 2002, the pulver 100 recognizes companies that have substantial real-world deployments and enjoy significant growth rates. The pulver 100 has become an indicator of the leading edge in IP communications, and the companies named to the 2007 Pulver 100 represent the future of the IP communications industry.

One more thing is worth to be mentioned. Luca notices there is a big name that is missing:
The big absence ? Skype. Skype is not a Pulver 100 company this year.

This fact confirms, somehow, the idea that Skype(1) is not(2) doing(3) innovation(4)

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Thursday, March 08, 2007

Click to call drives the automotive innovation

What's better than calling the Restaurant nearest you've booked a table for two to tell them you're a bit late, while still driving on the highway heading to the restaurant?

Google partners with BMW and together they release a really innovative application:

[..] users in Germany can send a business listing found on Google Maps Deutschland directly to cars enabled with the BMW Assist service. Drivers can then set it as the destination for the in-car navigation system, or they can call the business from within the car. No more having to write down the address and re-enter it in the car -- now you can just click and drive!

Check the whole news here:

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Monday, March 05, 2007

Digital Vs Analog POTS

Markus Göbel wrote an interesting article about the Minute Stealers affair.

Moreover, C|Net published a post about FCC ordering about interconnection agreements, which puts a rule on how businesses between "traditional" local telcos and wholesale (VoIP included) operators should be set up.

VoIP is being acknowledged as a mainstream technology and is undergoing regulations, somehow. The very moment this happens, some telcos are retaining the cheap long distance calls customers with a competitive service.

As previously stated, the minute stealer business is going to close early. Here's Luca Filigheddu post about digital pots

In my opinion, VoIP as a digital POTS will go on being a Big Telco's prerogative in the longer term, without any tangible and enduring business opportunity for other entities. The real value is: Web applications + VoIP + Presence. That's something really different and Big Telcos are still far from that business opportunity.

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