Tuesday, August 28, 2007

Call me free, Call me free, Call me free...

In implicit reply to Imran Ali's article "Phone from HERE", Luca Filigheddu presents a practical use of Sitòfono in the two most active social networks: LinkedIn and Facebook.
I've posted a comment on Imran Ali's article, but it's still under approval, and it says something like this: I do not see anything new in the Corraleta move, since Sitòfono (and other web based click-to-call services, to be honest) can be embedded in every HTML page by following few, simple instructions. I mean, it's good that "Phone from Here" provides a link to be placed on LinkedIn, but to be honest I see that as a "me too" move, something like "jump on the social network hype".

Besides, Jaxtr, which just raised 10M$ of funds, is providing a call me free button that clearly aims at social networks and which targets people with low or zero knowledge of HTML. Indeed, Jaxtr provides a "wizard" to ease the publishing procedure for the most famous web sites and applications, like:
  • Facebook
  • Orkut
  • MySpace
  • Hi5
  • LinkedIn
  • Blogger
  • LiveJournal
  • Xanga
  • Flickr
  • Craigslist
  • eBay
  • AIM (away screen)
Moreover, it presents a simple step-by-step instruction to embed the "call me" code in your e-mail client. That is really a fantastic user experience!

What's different in the Jaxtr move? They are targeting the community users, the millions of users that cannot speak HTML, by providing an it-cannot-be-easier procedure that hides all the techie stuff.

I consider it a really good move, as far as the quality of user experience is concerned. However, I pose a question: what will be the "returning value" for such a nice feature? Will it be money (it actually captures paying customers), reputation (it strengthens the corporate identity), experience (it's the starting point for future, better services)?

Other thoughtful questions are hidden in Luca's comment on the Jaxtr funding in his article "Challenge: make pay for a valuable service"

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