Tuesday, October 02, 2007

Irrelevant corporate websites

Giacomo Vacca found an earth-shaking article on traditional SEO and Google ranking:
How to evolve your irrelevant corporate website

They use instant messaging, facebook, (and other social networks) and rarely directly type in a domain name to corporate website. If this holds true, then it’s assumed that prospects make decisions on other websites BEFORE they come to the corporate website to get factual information.

This is clearly true. Before going to visit the official website of a product I am interested into (let assume a digital camera), I'd go on a product-review website (just as an example, Revoo) and select the most appropriate comments to have a quick glance about the available products.
When I go to the official website, I already know nearly everything. In few occasions, I found a n official support forum that made me choose for that product: online support and general good feedback from users are key points in my consumer habits.
You’ll no longer only be the only one publishing to your website, customers, prospects, and other members of the community will have direct access to publish on your website.
To summarize: customer feedback and engagement. That's what Sitofono is meant for.
What if you can even talk to a customer? What if you can call him free and ask him a general review of the product?
Do you think letting visitors call other consumers is a valuable feature? Since it can be done as a special adaptation of Sitofono, my company product for customer engagement, I'd like to discuss with you the feasibility and the scenarios.

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